We developed a comprehensive e-commerce roadmap for a global retail client with 1,000+ physical locations, focusing on business catering, third-party storefronts, and gifting, resulting in successful implementation and improved customer experience.
Challenge
Our client has over 1,000 brick and mortar locations worldwide. With sites mainly located in malls and airports, the company was looking to increase revenue online through e-commerce expansion. Experient Group was engaged to build an e-commerce roadmap.
Approach
We assessed the internal and external current state, evaluated the relative priority of customer segments and product offerings, determined the best sequencing scenarios, made vendor recommendations, and built financial models with a focus on business catering, third-party storefronts, and gifting.
Value Delivered
The client implemented the e-commerce solutions, and customers are benefiting from the improved consumer experience and product accessibility.
